A string of characters that, when applied during the online purchase of tickets for a popular scenic attraction, reduces the overall cost. These codes often provide a percentage off the total price or a specific dollar amount discount. For instance, entering a valid code during checkout on the attraction’s website or a third-party ticketing platform could lower the price of admission.
Such promotional tools serve a dual purpose. For consumers, they represent an opportunity to experience the attraction at a more accessible price point, making the overall experience more appealing. For the attraction itself, the incentive encourages ticket sales, particularly during slower seasons or for specific demographics, enhancing overall revenue and visitor numbers. Historically, these offers have been disseminated through email marketing, partnerships with travel agencies, and via online coupon aggregators.