The phrase alludes to a specific type of luxury winter vacation experience available in a renowned mountainous region. It suggests an elevated level of service and amenities are integrated with access to extensive ski terrain. An example includes curated events, personalized equipment fittings, and slope-side accommodations, going beyond the typical ski resort offering.
The allure of such experiences lies in their ability to combine outdoor adventure with upscale comfort. This fusion provides convenience and enhances the overall recreational pursuit. The appeal of high-end services can significantly improve the vacation experience for discerning travelers and offers an alternative approach to the standard outdoor adventure trip.